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My strength is in marketing strategy and senior leadership - setting direction, connecting the right people and ensuring everything works together commercially. I'm not a one-person production house; I bring in the right specialists for execution and oversee those relationships so you get senior thinking without sacrificing quality at the delivery end.
I'm also happy to mentor internal staff across content, social, EDMs and website - building capability within your team as we go. When you work with me, you get me - directly. You won't be handed off to a junior or left to manage things yourself. Every conversation, every brief, every decision goes through me personally.
Marketing strategy
Marketing strategy
Strategic planning to drive awareness, engagement and commercial growth - from brand positioning and campaign direction to launch strategies and customer engagement plans.
Brand & campaign development
Brand & campaign development
Integrated campaigns across digital, social, content, PR, partnerships and events - connecting with audiences and delivering measurable outcomes across hospitality, lifestyle and consumer brands.
Precinct & stakeholder engagement
Precinct & stakeholder engagement
Managing relationships between retailers, landlords, agencies and suppliers. Creating collaborative campaigns and community engagement initiatives that strengthen visitation and connection.
Events & activations
Events & activations
End-to-end delivery of launches, precinct activations, partnerships and seasonal campaigns - from concept and creative direction through to logistics and execution.
Content, social & communications
Content, social & communications
Strategic direction across social, content, copywriting, PR and paid activity. I set the brief and oversee specialist execution - or work with and upskill your in-house team.
Customer experience & community
Customer experience & community
Campaigns and activations designed to increase visitation, dwell time, loyalty and community connection - improving customer journeys across multiple touchpoints.
Partnerships & collaborations
Partnerships & collaborations
Developing and managing brand partnerships, retailer collaborations, sponsorships and influencer activity - identifying aligned opportunities that create mutual value.
Project & workflow management
Project & workflow management
Managing complex projects, multiple stakeholders and fast-moving timelines. Recently completed Project Management Fundamentals certification - rounding out a strong foundation in end-to-end project delivery.
Flexible support
Available for freelance, contract and part-time consulting across strategy, stakeholder engagement, campaigns, launches, events and communications. Ideal for hospitality groups, lifestyle businesses and precincts seeking senior marketing support in a flexible capacity.
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