Client: TOGA Group (The Hub, Bondi)

A two-day precinct festival bringing together 30+ retailers, local DJs, public art by NotNot, and a community that hadn't seen Bondi's The Hub so alive in years.

As Marketing Lead, I drove the full campaign - strategy, PR, social, retailer engagement and event execution - resulting in 9M+ impressions, 22 press features and 80% of retailers signing up to do it all again.

Client: Bistro Moncur restaurant

To mark Bistro Moncur's 30th anniversary, I led an integrated campaign in partnership with Bollinger Champagne - spanning events, PR, digital and CRM to honour the venue's legacy and reinforce its place as one of Sydney's most iconic dining institutions.

The campaign delivered four events with 235+ attendees, a media and influencer dinner with three returning head chefs, a collaboration with neighbouring Olsen Gallery, PR coverage reaching 69.5M across 99 placements, and a full digital rollout to a 16,000+ subscriber database.

Client: Cancer Council NSW

Bowel cancer kills thousands of Australians every year - yet it's one of the most preventable. As Project Lead at Cancer Council NSW, I led this joint campaign with The Gut Foundation, Bowel Cancer Australia and the NRL to change that. 

A fully integrated, digital-first campaign featuring NRL talent, a 2GB media partnership and a powerful tombstone creative concept. We set out to achieve 5,000 completed self-assessment surveys. We got 9,000.