TOGA Group The Hub Bondi & Wicks Place Marrickville
Brought two distinct urban precincts to life - turning retail and hospitality spaces into destinations people sought out.
Led marketing, communications and stakeholder engagement across both sites, working closely with retailers, landlords, agencies and creative partners to drive awareness, visitation and customer engagement.
Key projects: HubFest · Picnic at Wicks · Retailer collaboration program · Seasonal campaigns · Content & social · Community engagement
Woollahra Hotel Group Bistro Moncur · Moncur Cellars · Woollahra Hotel
Elevated a portfolio of premium Sydney hospitality brands through high-profile partnerships, events and integrated communications.
Led marketing, partnerships, events and communications across the group - bringing together brand storytelling, PR, CRM and loyalty to strengthen customer relationships and drive commercial outcomes.
Key projects: Bistro Moncur 30 Years x Bollinger · AO Clubhouse x Piper-Heidsieck & Balter · Festival of Frights x Casamigos · PR & partnerships · CRM & loyalty
Senior marketing roles Placemaking NSW (The Rocks & Darling Harbour), Applejack Hospitality, Solotel, W. Short Hospitality, and Ampol (The Foodary) - spanning multi-site venue marketing, events, activations and customer engagement.
Earlier in my career I worked agency-side across some of Australia's most recognised brands - Coca-Cola, Qantas, Destination NSW, BBC, Telstra and more - building deep expertise in strategy, campaign development and integrated delivery.
TOGA Group · Woollahra Hotel Group · Bistro Moncur · Moncur Cellars · Placemaking NSW · Applejack Hospitality · Solotel · W. Short Hospitality · Coca-Cola · Qantas · Destination NSW · BBC · Telstra · Caltex (Ampol) · Cancer Council NSW · Bankwest · Bupa Aged Care